Plant-based skincare · Since 2023
High-grade, plant-based serums formulated with Niacinamide, Hyaluronic Acid and real botanical extracts — for a calmer, brighter, visibly renewed complexion.
Why Serum7
We specialise in one thing — high-grade, safe, plant-based face serums — and we do it exceptionally well.
Our signature formula is built on the highest-grade actives available — sourced from prestigious suppliers, never cut with fillers. The result: glowing, rejuvenated skin you can see.
Top-of-the-line, safe and plant-based — we never skip corners. What goes on your skin should be as honest as what you put in your body.
Try samples before you commit, with a 30-day promise on every full size.
On every order over $60, shipped carbon-neutral within 24 hours.
From day to night, sensitive to oily — there's a Serum7 made for your skin.
Naturally-occurring, botanical ingredients in recyclable glass — healthy for you and the earth.
Every serum is manufactured in the United States under strict quality guidelines — no outsourcing. From ingredient to bottle, it's all sourced and made right here at home.
Radical transparency
Do you actually know what's in the beauty products you're using right now? With us, you will. Every ingredient is listed, plant-based, clean, healthy, and biodegradable. No hidden stuff, just real transparency from the inside out.
Serum matchmaker
Four playful questions, 30 seconds, zero guesswork — we'll point you straight to your perfect formula.
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Inside every bottle
Experience the ultimate in skincare with a unique blend that hydrates, soothes irritation and softens the look of fine lines — lightweight, fast-absorbing and perfect for all skin types.
The ritual
Start with clean, damp skin so every active absorbs where it counts.
Press 3–4 drops over face and neck. Lightweight, fast-absorbing, never greasy.
Follow with moisturiser and SPF by day. Wake to visibly renewed skin.
Watch
Press play for a closer look — the weight of the glass, the gold dropper and the way a few drops melt into skin. This is the bottle 5,400+ people reach for each morning.
Real results
"Three weeks in and the fine lines around my eyes have genuinely softened. It absorbs in seconds and never pills under makeup."
"My sensitive skin reacts to everything — except this. The hyaluronic and aloe calmed the tightness and redness I've fought for years."
"The Vitamin C serum gave me my glow back, and the retinol smoothed the lines around my eyes. The results are real and so is the value."
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